Clocksmith
Content Creation
Content Creator & Video Editor
2025
Overview
Clocksmith is a newly launched watch brand that needed a social presence from day one. I joined as Content Creator & Video Editor to plan, shoot and edit short-form videos that introduce the brand and its watches to a new audience on Instagram and TikTok.
The challenge
Launching with zero followers meant every video had to earn attention on its own. The brand needed a steady flow of scroll-stopping content that felt premium, kept up with trends and showed off the product within the first few seconds.
What I did
Researched social media trends and competitor content to shape the creative direction.
Helped plan the content calendar and develop concepts for each video.
Shot and produced short-form videos that put the watches’ details front and centre.
Edited every video for Instagram Reels and TikTok, keeping pacing, sound and visuals on-trend.
Delivered 50+ videos so the new brand could post consistently from launch.
Results
50+
Short-form videos produced for the launch
260K+
Cumulative views across top-performing content
98.7K
Views on a single video within the first few weeks
Strong early numbers for a brand starting from zero, and proof that short-form video could carry Clocksmith’s launch.